From living and working by default to living and working by design.
Green Button exists to help people and organisations create healthier, more intentional and sustainable ways of living and working.
Because meaningful change rarely comes from addressing one symptom, introducing one initiative or asking people to try harder. It begins by understanding the whole picture.
We know how to set goals, build careers, grow businesses, deliver strategies and respond to pressure.
We are less practiced at asking whether the way we are working and living can be sustained.
Individuals keep moving through responsibilities, expectations and life transitions without creating space to consider what they need now.
Organisations move from one priority, transformation or growth target to the next without always examining the conditions their people need to deliver them well.
The result can look successful from the outside while becoming increasingly difficult to sustain.
Green Button exists to offer a different way forward.
We learned how to achieve, but did we learn how to do it sustainably?
Living and working by design means becoming more conscious about the conditions we create, the choices we make and the direction in which those choices are taking us.
For an individual, that may mean reconnecting with what matters, protecting health or redefining what success now means.
For an organisation, it may mean designing a healthier culture, strengthening leadership, building resilience or ensuring that performance can be sustained rather than continually extracted.
Design is not a single decision. It is an ongoing practice of noticing, choosing, testing and adapting.
Living by design is not about eliminating pressure uncertainty or commercial demands.
Why bring business & wellbeing together?
Organisations do not achieve results independently of their people. Strategy is delivered by people. Transformation is experienced by people. Culture is created through the behaviour people see and repeat every day.
Equally, people do not leave their health, responsibilities, relationships or life circumstances at the door when they begin work.
My corporate experience helps me understand what an organisation needs to achieve and the commercial reality in which leaders are operating.
My coaching and health expertise help me understand the human conditions that affect whether people can deliver those ambitions sustainably.
Green Button brings those perspectives together.
A practical framework for meaningful change
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Learn
Understand what is happening.
Look beyond the immediate problem, develop awareness and see the connections shaping the current situation.
Because better decisions begin with a clearer understanding of the whole picture.
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Feel
Connect knowledge to people’s real experience.
Understand what matters, what is needed and how change will affect the people expected to live it.
Because change is more likely to last when people can see themselves within it.
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Live
Turn intention into action.
Translate insight into practical decisions, behaviours and ways of working that can survive real pressure, competing priorities and everyday life.
Because change does not happen when something is understood. It happens when it is lived.
Why the name Green Button?
A green button is recognised as a symbol for “go.”
It represents movement, choice and the moment a decision becomes action.
Green represents health, growth, vitality and renewal.
Together, they reflect the central idea behind Green Button: change begins when we become intentional about what we want to move towards.
Not dramatic reinvention or change for the sake of change.
One considered decision, followed by the next.
Meet Fiona
I have spent my career asking one question, what helps people thrive?
For more than 23 years, I explored that question inside organisations.
How do businesses grow? How do leaders create direction? How do teams navigate change? What enables people to perform well under pressure?
Over time, the question became broader.
How do people sustain ambitious lives without leaving their health, relationships or sense of self behind?
That question changed the direction of my own life.
It also became the foundation of Green Button.
Two careers. One connected thread.
I spent more than two decades in senior commercial and marketing leadership roles, working across national, European and global organisations.
I led teams, developed strategy, grew businesses and helped organisations navigate significant transformation.
I understood deadlines, competing priorities, workplace politics, travel, leadership pressure and the responsibility of delivering results through other people.
I also understood the personal reality behind the job title.
Like many capable people, I became very good at carrying responsibility, solving problems and looking after what everyone else needed.
Life looked successful.
But I began to question whether success alone was enough.
I wanted to understand how people could continue to grow, achieve and contribute without continually overriding their health, energy and wider lives.
A different understanding of living well
That question led me into years of learning, reflection, experimentation and professional retraining.
I began to understand health differently.
Breathwork and the idea of food as medicine opened up a more connected way of understanding my body. Coaching helped me recognise the importance of values, identity, self-awareness and purpose. Behaviour change science explained why knowing what to do rarely makes change straightforward.
I began to see that the areas we often treat separately were influencing one another all along.
Health affected energy. Energy affected decisions. Breathing affected stress and resilience. Work affected relationships. Purpose affected motivation.
Our environments shaped which behaviours felt easy and which required constant effort.
Everything connected.
Once I saw that, I could not unsee it.
Why the work is personal
Green Button did not begin as a business idea.
It grew from my own experience of questioning what success meant, learning to understand my health differently and deciding to create a life that felt more aligned with who I was becoming.
There is also a smaller, more personal connection behind the name.
Family and friends have affectionately called me “Buttons” for many years.
When Green Button emerged as the symbol for health, growth and the decision to move forward, the name felt both meaningful and unmistakably mine.